Natuursteen Centraal

Client:
Natuursteen Centraal
Services:
SEO
Glara’s role:
SEO strategy and optimisation
Making a specialist product catalogue easier to find through technical SEO, focused content and clearer connections.
Natuursteen Centraal website and granite collection presented on a stone-inspired background
The Natuursteen Centraal website, presented with a stone-inspired visual setting.

01 / THE PROJECT

Overview

Natuursteen Centraal creates made-to-measure stone worktops. We helped connect its product expertise with clearer content, stronger search visibility foundations and a better-organised website.

02 / THE STARTING POINT

Challenge

A wide range of materials and products needed clearer roles in search, so visitors could find the right page for their needs.

03 / THE THINKING

Our approach

We combined search data with a close review of the catalogue to focus improvements on the pages and topics that mattered most.

04 / THE WORK

What we did

Search-intent mapping, product-content improvements, technical SEO fixes and contextual links between related products and categories.

Natuursteen Centraal granite category and product pages
A closer look at the product catalogue and its connected pages.

05 / THE RESULT

Delivered work

More specific product information, clearer page structure and stronger internal connections across selected parts of the catalogue.

06 / NEXT STEP

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